Whether you need help with boosting leads or increasing sales, copywriting is a skill to help you get there faster.
In this article, we will go over the few copywriting hacks.
What is Copywriting
Copywriting is an emotional language that communicates and encourage the reader to take a certain action. communicate.
When reading a piece of copy, the words used should be clear and invoke an emotion in the reader’s mind.
Copywriting Power Words
Here are some power words that you should incorporate in your copy:
- Step by Step
Copywriting Principles and Hacks
1: Brand New Solution
Remember this, never pitch a commodity.
Eventhough what you offer may be similar, you need to frame it in a way that the solution is “brand new” and stands out from your competitor due to reason 1,2,3 and so on.
This will give the reader new hope that your product could be the solution to their problems.
2: You Don’t Have to
Here’s an easy hack.
Understand all your potential customers’ key objections before buying and turn it into a “you dont have to”
For example, let’s say you are selling a fitness program to lose weight, some of your “you don’t have to” could be:
- You don’t have to cut out pizza completely from your diet….
- You don’t have to have experience in weight lifting….
- You don’t have to spend hours in the gym…
By having this in your copy, you will make it seem “easy” for the person to get started.
3: Numbers, Numbers, Numbers
We love numbers as it exudes certainty and confidence.
Rather than saying we helped our clients increase their sales….
Add in a number – we helped our clients increase their sales by 58% as compared to the previous year.
4: Borrow a Giant’s Name
Let’s say you are pitching for investors to invest in your product.
Borrow a giant’s name that is closely related to your product and create a FOMO (Fear of Missing Out).
E.g Don’t miss out this new opportunity to invest in the next Instagram, Whatsapp, Tesla.
If you are selling property in a lesser-known area, find an area where the price has appreciated greatly over the past few years, then use that area as your benchmark/giant name.
Daily Practice for Copywriting
Practice, practice, practice!
While you won’t need 10,000 hours to be a great copywriter, you will need to cultivate these 3 daily practice:
1. Read a piece of copy a day
2. Write a page of copy a day
3. Come up with an idea a day
Top Copywriting Books
Here are some of the top copywriting books to help you complete daily practice 1.
1. Boron Letters by Gary Halbert
2. The Ultimate Sales Letter by Dan Kennedy
3. Copywriting Secrets by Jim Edwards
And there you have it! A complete guide to copywriting and how to master this skill.